Audience

I'm looking to further delve into my target audience and how it impacts my magazine. I'm hoping to defy the typical food magazine's target audience of middle class, middle age women and aim for a younger group of people. I'm targeting millennials, who are just settling in to life as fully independent people and learning to cook for themselves. Because of this, I'm going to place my magazine into stores that maintain aesthetics with similar audiences. The magazine will go into smaller bookstores and coffee shops where it will build it's audience and then utilize the younger culture's readiness to join subscription services to transform into a subscription based service. I hope to gain a wide audience that will appear to be a smaller group, similarly to the way many popular indie bands market themselves.
This means that every aspect of my magazine has to be a piece of art. I want this magazine to highlight the artistry that goes into food while still creating recipes simple enough for a novice cook to create. This is why I've chosen a recipe with relatively cheaper ingredients that can be cooked in bulk and used later in the week. I think that this suits my target audience's lifestyle.
The company Bon Appétit does a great job at creating this false niche audience through their YouTube channel. One of the chefs has become a figure similar to a celebrity within the group of subscribers. When he is spotted in the background for even a second the entire comment section is filled with the time stamp he walks into the frame at. Despite them having over 1,000,000 subscribers the concept of having an inside joke between them has created a smaller community within it. A Brad fanbase.
I don't know why but I feel the need to include a photo of Brad, just so you know.